Indonesia's shifting message on diabetes-friendly snacks highlights a nuanced approach

Recent medical guidance and brand initiatives in Indonesia reveal that well-planned snacks can play a vital role in blood sugar management for people with diabetes, challenging the outdated ‘no snacks’ rule and emphasising moderation, ingredients, and timing.

For people living with diabetes, the more useful question is often not whether snacks should be banned, but when they are needed and what they are made of. Across medical explainers and the latest brand-led messaging in Indonesia, the strongest common point is that a planned snack can have a place in blood-sugar management, particularly for people using insulin or other glucose-lowering medicines that may cause hypoglycaemia.

That is a more careful message than the simple idea that all snacking is harmful. Halodoc says a well-chosen snack can bridge the gap between meals, help keep glucose steadier and reduce the risk of both hypoglycaemia and hyperglycaemia. Its advice is broader than any single branded product: prioritise protein, fibre and healthy fats; check nutrition labels; avoid processed sugar; keep portions controlled; and be cautious about heavy eating near bedtime. It also lists practical options ranging from nuts, apples, berries and avocado to plain yoghurt, low-fat cheese, boiled eggs, popcorn with little added sugar or butter, mung beans and steamed bananas in measured amounts.

Alodokter makes the same case in more commercial form, naming a string of products it says may suit people with diabetes when eaten sensibly. Its examples include Biokul Greek Style Yogurt, described as high in protein, low in sugar and rich in probiotics and calcium; Ladang Lima Pumpberry Cookies, made with cassava flour, dried cranberry and seeds; and Granova Nuts & Seeds Snackbar, which it says contains healthy fats and no refined sugar. It also highlights Soyjoy Almond & Chocolate Snackbar as a low-glycaemic option made from soy, almonds and real chocolate, adding that the bar contains fibre, protein and vitamins B2 and B6. Even there, the outlet ends with the same warning: portion size still matters.

The case for snacking does not depend on packaged bars alone. An earlier Media Indonesia report pointed to whole foods that fit the same nutritional logic. One ounce of almonds, it said, provides more than 15 vitamins and minerals, including 32 per cent of the recommended daily intake for manganese, 19 per cent for magnesium and 17 per cent for riboflavin. The same piece said a boiled egg supplies 6g of protein, while avocado offers fibre and monounsaturated fat if kept to about a quarter to half a fruit. It also singled out steamed edamame, with 17g of protein and 8g of fibre in a 155g serving.

What has changed more recently is the intensity of SOYJOY’s effort to attach that dietary message to its own products. In March 2026, Otsuka Pharmaceutical announced the nationwide launch of SOYJOY Azuki & Hojicha, describing it as a low-GI addition to a brand marking its 20th anniversary after first launching in 2006. Otsuka said each 30g bar is made with about 35 whole soybeans and contains 143kcal, 5.3g of protein and 4.0g of dietary fibre. The company also says the range is gluten-free and increasingly used not only as a snack but as an add-on to quick meals for people short of time.

The same positioning appeared earlier in Indonesia before Ramadan, when PT Amerta Indah Otsuka launched a Kurma Nastar variant and linked low-GI snacks to steadier energy while fasting. Mia Al-Maidah, head of marketing food at the company, said: “Soyjoy adalah satu-satunya bar berbahan kedelai utuh di Indonesia yang kaya akan protein dan serat serta dicerna lebih perlahan oleh tubuh, sehingga membantu untuk kenyang lebih lama. Dengan kandungan Low GI, Soyjoy juga aman dikonsumsi oleh penderita diabetes dan mendukung gaya hidup sehat bagi masyarakat luas.” That framing is clearly promotional, but it also helps explain why soy, fibre and slower digestion have become the centre of the brand’s public message.

By late 2025 the company had widened that message into a workplace and wellbeing campaign around World Diabetes Day. Beritakota reported that SOYJOY-backed education events were held on 16 November 2025 at Taman Mini Indonesia Indah in Jakarta and on 23 November at PUSDIKKAV Padalarang in West Java, alongside hospital and community outreach that the report said reached about 9,000 participants between 14 and 24 November. The same report cited International Diabetes Federation data showing Indonesia ranked fifth globally with more than 19.5 million people living with diabetes. It also quoted Dian Rahma, a dietitian and scientific expert at PT Amerta Indah Otsuka, as saying around 430 million people with diabetes worldwide are active workers who may face stigma, anxiety or limited access to healthy food and mental-health support. Eva Noviani Lestari, the World Diabetes Day co-ordinator for West Java, said the aim was to show that diabetes can be prevented and controlled through appropriate food choices, exercise and stress management.

Taken together, the sources point to a conclusion that is both more permissive and more demanding than the old “no snacks” rule. Snacks are not automatically off-limits for people with diabetes, and for some patients they may be genuinely useful. But neither a low-GI label nor a healthy-sounding ingredient list settles the issue on its own. The safest pattern running through the medical guidance is to match snacks to medication, activity and blood-glucose patterns, favour foods rich in protein and fibre, keep portions modest and discuss timing with a doctor or dietitian if treatment raises the risk of blood sugar dropping too low.

Disclaimer: This content is for informational purposes only and is not intended to be a substitute for professional medical judgment, advice, diagnosis, or treatment.